When you need a reasonably priced smooth cup of coffee, look no further than Oren’s Daily Roast. This place successfully combines the cup-a-joe convenience with coffee house quality and conscience. One thing you’ll notice upon walking in one of their shops is that pictures of farmers along with their bean crops prominently plaster the walls. You should know that these aren’t just feel good decorations. Rather than merely affixing the “Fair Trade” label to their coffee, founder Oren Bloostein has personally traveled to Central and South America and Africa selecting coffee farmers he wants to work with. He purchases directly from them rather than using a distributor. This puts more money in the farmer’s pocket. Why is this so important? Because if farmers aren’t paid enough for their crop, they can’t afford to stay in business or even the basic necessities of life.
With multiple locations throughout New York City, I usually frequent their Grand Central shop which is inconspicuously ensconced among the other boutiques near the Grand Concourse. With pastries that aren’t easy to overlook either like chocolate rougalash and fresh melt-in-your biscotti, you’ll find excuses for grabbing one to dunk in your extra large commuter mug. What’s more, they guarantee their beans have been roasted on site within 24 hours. It also helps that the music selections inside are DIY, often from the personal collections of staff. So boogie on down!