Nobody likes procrastination but all of us fall prey to it at one time or another. When it comes to creating online content for your business, are you sitting on the fence? It’s not cheap to spend your time or money creating a continuous stream of engaging content…whether it be videos, podcasts, e-newsletters, or blog posts. But simply not doing it is no longer an option either.
Just a mere 2 years ago, you had 4 viable choices:
1. Outsource to a content mill in India or put your project out to bid on e-lance for the lowest pennies to the hour price
2. Hand it over to in-house staff to do in their spare time
3. Do it yourself on evenings and weekends when you should be enjoying family and friends. In other words, feel guilty about having a life.
4. Only hire a professional when you were desperate.
Picking one of these choices seemed to work out fine for a while but never really did. How people find and choose you over competitors online has changed drastically. Google simply won’t retrieve bland content written for an algorithm rather than people. Generic content also stands no chance of being shared socially.
Now your choice is clear. If you don’t want to waste your time and money, hire a content marketing professional from the beginning to consistently develop top quality content that works.