When was the last time you examined your advertising budget? I mean really gave it some thought and asked yourself if the more traditional parts of your advertising campaign are really working for you. Are your methods adjusting to the times or has it basically been the same format for years? Is there any way to accurately measure your results? Things have changed drastically within the last 2 years thanks to Google’s Penguin.
Here’s 3 ways you can engage and grow customers right now:
Meaningful Online Content
Generic text copied from your press releases and marketing brochures do not make good website content. Google will not recognize you as having anything important to say because people won’t read it. Google’s Panda and now Penguin ended artificial website traffic. Google retrieves what most people are searching for, reading, and sharing. This means you need engaging stories connecting them with what you offer.
Social Media Worthy Stories
People only share what wows them on social media. So if your “amenities”, “about us”, or “restaurant pages” don’t reflect vibrancy and activity, prospective customers will tune you out and not bother to share what distinguishes you from the competition.
Regularly Share News
It doesn’t always have to be carefully crafted blog posts every 2 days. A well done you tube video or Q&A with somebody intimately involved with your brand is just as good for sharing what makes you unique and interesting.