I don’t tell you how you should be reaching customers. You know your business best. But I do help you to quickly discover what online content marketing approach works best for your business.
A successful web presence that takes care of existing customers while attracting new ones requires a coordinated effort of using your own content (blog posts, video, podcasts, e-bulletins, e-learning) and sharing it on social media.
There is no one size fits all and using this content is no longer focused on short spurts like promoting a product launch or special offer. Your audience engages and grows with a compelling story that’s continually unfolding. That’s how people identify and become loyal with your brand over time.
Think of it as a carpenter’s tool box. You use a hammer to drive a nail, a screw driver to fasten a screw. Each tool is most effective when used for it’s intended purpose. Of course you could beat the head of a nail with a screw driver or attempt to pry a screw out with a hammer but you’re in for a lot of frustration and wasted time. I help you create the right content for the right venue whether it be blog post, videos or strategic social media sharing.
It’s not enough to just have a screw driver or hammer. Which type do you need? Philips or flathead screwdriver?…construction or tack hammer? It depends on the type of job you need to complete. Deciding on the type of content you need depends on what your audience needs.
Gastrotraveling takes you on this journey with a gps rather than a compass.