It’s actually harder for a vodka to stand out from the many superior brands now on the market than to achieve premium results. In my relatively small town with a population hovering around 20,000, the local liquor store has 1 full side of an aisle packed with top quality vodkas often in the $25-30 range for a 750 ml bottle. Even before tasting, Purity Vodka, typically priced at $50, already had stiff competition in my mind in terms of value and flavor profile.
Purity is distilled a staggering 34 times making filtration unnecessary. This is the main reason why Purity is sweet upfront and smooth going down even straight up yet has a full-bodied flavor profile of delicate white chocolate, vanilla, and liquorice with a creamy citrus finish.
Another key impact on flavor is that Sweden’s Master Blender Thomas Kuuttanen crafts Purity exclusively from certified organic winter wheat and malted barley in small batches using a copper pot still. Inside 13th century Ellinge Castle in the south of Sweden, all batches of Purity vodka are further refined using a proprietary mix of deionised and exact proportioned mineral rich water.
When mixing in cocktails, keep in mind that Purity is ideal if the recipe doesn’t require the vodka to stand out like in a Tom Collins or vodka based martinis.
Coverage made possible by participating in a sponsored tasting. Photo courtesy of Purity Vodka